About Caroline
Caroline Daniel is a mission-oriented and driven professional with a demonstrated history of success in sales and marketing with a keen focus on brand management and community connections.
As a proud graduate of Texas Christian University (2015), she remains actively engaged in her community in Fort Worth, TX through Junior League of Fort Worth.
Work Experience
Caroline’s passion is community connection. She holds a decade of experience in marketing, fundraising, and sales. She leads teams and has trained with premier brands including Platinum Clubs of the World, Professional Club Marketing Association, and the renowned Dorchester Collection.
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THE FORT WORTH CLUB
Director of Membership (October 2024-Present)
Oversee and uphold the five-star Platinum standards of The Fort Worth Club brand
Identify and pursue growth opportunities within target markets while leveraging industry connections and partnerships to build prospective member pipelines
Conduct membership tours and manage the membership approval and onboarding experience in alignment with Club policies
Host member events to ensure exceptional member experience
CLARITY HOMES AND BANNISTER CUSTOM HOMES
New Home Sales Consultant and Social Media Manager (2015-2018)
Effectively managed and generated sales of custom new construction homes in Aledo, TX and Fort Worth, TX
Launched social media platforms and developed new campaigns to increase brand awareness and lead generation
Initiated and oversaw all publications, editorial write ups, and ad creation
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THE FORT WORTH CLUB
Director of Marketing and Member Experience (2022-2024)
Oversaw all branding and communication channels for members, guests, tenants, and employees
Launched The Fort Worth Club Scholarship Foundation brand
Worked with various Club committees to ensure members were served with excellence
Marketing and Communications Manager (2020-2022)
Designed all graphics for The Fort Worth Club brand
Redesigned and launched a new mobile-friendly website
Launched digital quarterly magazine for Club membership
Marketing Coordinator (2019-2020)
Facilitated internal member communication across multiple media channels
Managed social media channels and email campaigns
Captured all photography and videography at membership events
WYMAN HOUSE (2022-2025)
Managed brand for luxury home builder in DFW including website, social media, and media releases
CLARITY HOMES AND BANNISTER CUSTOM HOMES
Marketing Manager (2018-2019)
Directed and oversaw rebrand of Clarity Homes
Redesigned and launched mobile-friendly website
Developed and executed integrated marketing campaigns for over ten new home communities in DFW across various media channels
Assisted in the launch of Employee Personal Development Program
Click to view Clarity Homes website
Click to view Bannister & Co. website
ANNE JAMESON EVENTS (2018-2020)
Directed redesign of website and managed blog and social media campaigns
MELANIE TATUM EVENTS (2018-2019)
Managed event planner’s business website and created wedding websites for Fort Worth luxury clients
Community Involvement
Caroline believes in the importance of involvement in the community she lives and works. She has ample experience in volunteerism, fundraising, and non-profit community engagement.
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JUSTIN’S PLACE
Justin's Place empowers single moms across the Fort Worth community with the tools they need to live a life free of crisis and walk out of generational poverty.
Served on the fundraising committee for Annual Walk in My Shoes Luncheon and Women Empowering Women Luncheon 2024-2025
ALEDO CHILDREN’S ADVOCATS
Aledo Children’s AdvoCats is a 501(c)(3) non-profit organization led by women volunteers committed to raising charitable funds to help fulfill and aid the unmet needs of children and their families in the Aledo, TX area.
Served on the Board 2017-2019 as the Volunteer Coordinator
Served on the Run, Walk, and Crawl Annual Run Committee 2017-2018
FIRST TEE FORT WORTH
First Tee Fort Worth offers affordable programs that use golf to teach integrity, confidence, and perseverance, inspiring youth ages 5-18 to grow as leaders and build strong character in a fun, inclusive setting.
Served on the committee and Co-Chair of the Wine, Women, and Shoes fundraisers in 2023 and 2024
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THE CLIBURN
The Cliburn advances classical piano music throughout the world. Its international competitions, education programs, and concert series embody an enduring commitment to artistic excellence and the discovery of new artists.
Serve on the Cliburn 180 Advisory Committee
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LEADERSHIP FORT WORTH
Leadership Class is a nine-month program that exposes established leaders to the diverse needs and issues facing the community and enables them to become Community Trustees of Fort Worth’s future. The program features a series of sector-focused days that provide insight into how Fort Worth operates.
Completed a nine-month long program in 2024-2025
DOWNTOWN FORT WORTH INC.
DFWI is Downtown Fort Worth's planning, advocacy, public space and project management organization. DFWI serves as a liaison and information source for property owners, residents, business owners, lenders, community organizations, and policy makers.
Serve on the Festival and Events Advisory Committee in 2025
UNION GOSPEL MISSION
Since 1888, Union Gospel Mission of Tarrant County has been a beacon of hope and love for the most vulnerable in the Fort Worth community. What began as a simple outreach to those experiencing homelessness has grown into a transformative ministry, rooted in the belief that meeting neighbors’ needs with Christ’s unwavering love leads to lasting change.
Serve as a weekly breakfast volunteer
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SOL Y LUNA FOUNDATION- SACRED VALLEY
As a part of the esteemed Relais & Chateaux brand, Sol y Luna authentically reflects the rich Andean culture and allows us to share the beauty of the Sacred Valley with our guests while generating the income to support the Sol y Luna Intercultural School.
Served as a sponsor in 2022-2023
Provide continual support to this organization
Get Connected
References will be provided upon request.